Content Marketing

Content Marketing for Communication Leadership at University of Washington

I planned and strategized the content marketing proposal for the 2024 annual content plan in Communication Leadership Program at UW, including the following pieces:

Goal Setting
Audiecne Research
Messaging Framework (Tones and Voice)
Content Theme, Topics, Formats, and Plan
Measurement Metrics

Dorothy Hsiao Content Marketing Campaign Proposal for Communication Leadership.jpg

View the Proposal

Content Marketing in SmartM

SmartM is the largest workplace learning platform in Taiwan, providing professionals with one-stop services of online learning courses, enterprise talent training, and enterprise audio-visual course planning.

As a content and social media marketing intern, I wrote at least 100 content articles related to SmartM's products during 1 year on the owned media website, increasing the impression by 40%.

Content Articles

All Articles in Chinese

Example:

Being a Good Supervisor is far From Only Achieving Sales Goals! 3 Roles That a Successful Leader Should Play

Even though all of the sales goals in the department are successfully achieved, you may still not be a good supervisor.

Chinese Full Text

English Translation